This course offers students a practical step-by-step guide to delivering a professional service to consumers based in overseas markets. Special emphasis is placed on how to identify global market opportunities, selecting the right market for a firm’s services, finding and applying for grants and contracts, and the role of technology in the provision of services globally.
The course also highlights the trends in the global export of services in the 21st century, how services exports have evolved historically, and the rules governing international trade in services such as those set by the World Trade Organization (WTO) and in bilateral, regional, and cross-regional trade agreements (e.g., US-Mexico-Canada Agreement (USMCA)).
Upon completion of the course, students will be able to do the following:
- Use accessible, simple tools to find the appropriate export market opportunities for any given professional service;
- Implement a set of metrics to select the right export markets;
- Identify the resources available to apply for grants and contracts to ensure payment for services;
- Begin the government procurement process offered by government agencies and multilateral development banks;
- Leverage trade agreements to access and compete in different markets around the world;
- Include current technologies to boost exports to overseas markets; and
- Develop a basic strategy to expand a service to another overseas market.
