In recent years, I have received a lot of interest from current business owners about the Cuban market. Questions have ranged from understanding U.S. policy reform toward seeking counsel on the basics of the Cuban market. This month, the Riverside County Economic Development Agency Office of Foreign Trade published my article titled, “Three Factors to Turn Interest in the Cuban Market into a Viable Plan of Action,” in Export Magazine. Check out the piece to see how you can shape your market entry strategy for the Cuban market.
The article can be accessed at http://www.rivcoeda.org/Publication/EXPORT/Magazine%20Issue_26_2017/index.html#8.
For personalized research for your company’s capabilities in the Cuban market and strategy development, contact us at griit@griit.org or (310) 912-7950.
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