Market Entry Strategies for Latin America and the Caribbean

latin-america-political-mapI enjoyed participating in a new project designed to assist businesses with getting their first sale or expanding their sales in an overseas market. On Wednesday, November 16th, I had the honor of speaking with four companies accepted into an international business accelerator program about market entry strategies for Latin American and Caribbean countries.

The presentation focused on two approaches–1) utilizing trade programs and trade agreements and 2) what to look for in market trends to determine the best market for a product or service.

Discussions highlighted my experiences in Antigua and Barbuda, Argentina, Chile, Costa Rica, Cuba, Dominica, the Dominican Republic, and Panama.

To get a broad overview of what was presented, check out the interactive presentation (click here).

The program is funded by the Small Business Association, Long Beach City College, Community Vitalization Council, and K5 Launch.

 

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