Accessing the global market is more than just exporting to the 95 percent of consumers who exist outside of the United States. It is about implementing a 21st century model that will allow for firms and industries to actually compete in markets around the world.
Unfortunately, only 41 percent of companies are taking advantage of the policies that enhance their competitive edge in a number of international markets. Many companies point out that the rules of trade are too complex to understand.
The Global Research Institute of International Trade is a think tank and consulting firm designed to enhance the capacity of firms and industries to compete. GRIIT does so by using sound research designs and methods to provide feasible solutions to government agencies, business owners, industry associations and universities in the areas of firm and industry competitiveness in the international market. While international trade is a complex subject, GRIIT’s model is simple: RESEARCH. STRATEGIZE. COMPETE.